As our companies become more global and less parochial, more Quantum and less Linear, they are becoming more complex to manage. Brain-Savvy Leaders take responsibility for laying out in clear terms what success looks like to customers and to employees.

That’s why today’s fastest growing companies share a passion for simple, human solutions. Many practice Objectives and Key Results, a tool that provides clarity for goal-focused, company alignment.

While the steps are simple, the approach requires a shift in thinking:

Stop thinking about managing activities
and start thinking about achieving outcomes.